| To: Retort From: MP [Megan will be, er, launching her national book tour with a lantern show on May 4th in San Francisco. Another Science Fiction deserves all the plaudits it is receiving. IB] Another Science Fiction: Advertising the Space Race 1957-62 Premieres May 4, 2010 at Booksmith, San Francisco 7:30 p.m.: Launch Party and illustrated talk! 1644 Haight This is the first stop on ASF's national Spring 2010 Tour. More appearance dates are at The New York Times profile of the author's research: The in-depth Wired Science author interview: "A brilliant tour through the iconography and literature of America's grandest corporate dreamtime, the Space Age." --William Gibson I wish I had this book when I started Mad Men. This is exactly what I look for, a concise visual-historical reference of mid-century advertising. The vast research of lost ads showcases the big push into the space age by aviation companies, U.S. government, and any other corporation standing to make big bucks. Megan Prelinger has done all the legwork and has so uniquely and beautifully taken us on a trip back to space." -Gay Perello, Prop Master for Mad Men "The stupendous images collected in Prelinger's Another Science Fiction, wherein American technological lusts and fantasies visit an idyll equal parts Norman Rockwell and Max Ernst, far transcend the narrow window of years cited in the book's subtitle. In the dreamlife of the American mind's eye, we're gazing upon them to this day, still pining to return to the future we left behind." -Jonathan Lethem, author of Motherless Brooklyn and The Fortress of Solitude |